How to use Third-Party Capital strategically and safely

The purpose of this article is to explain debt capital, one of the most potent and dreaded ideas in the business sector. The word “debt” is inherently linked by many entrepreneurs to dangers and difficulties.

However, it’s important to realize that this kind of resource can be the catalyst that propels your company to new heights of expansion and success if handled prudently and with preparation. Together, we’ll work through this subject, turning abstract ideas into practical advice that will help you, the manager, make the best choices for the future of your business.

What is Third Party Capital and when can it be advantageous?

We must first lay a strong foundation of knowledge before moving on to strategies. In a nutshell, debt capital is any money your business raises from outside sources, meaning it does not belong to the partners or shareholders.

In return, it creates a repayment obligation, usually with interest or a percentage of profit. This definition encompasses everything from a traditional bank loan to lines of credit with suppliers, debentures, and angel investments.

Understanding the mechanics of financial liabilities

In accounting, debt capital is classified as a “payable liability.” This means it’s a debt that the company must repay within a specified period. The main difference between it and equity capital (partners’ money) lies precisely in this obligation to pay.

While partners are compensated for profits (which may vary or even be non-existent in a given period), third-party capital holders have a contract that guarantees them the agreed return, regardless of the operational success of the business at that time.

Ideal scenarios for seeking external resources

Now, the golden question: when is it worth taking on debt? The answer isn’t unique, but there are classic situations where third-party capital becomes not only advantageous, but strategic. First, imagine you identify a market opportunity with an expected return significantly higher than the cost of the loan.

For example, if a bank charges 2% per month for financing, but the new machine you buy with that money will increase productivity and generate a 5% return per month, you are creating net value for the company.

Third-party financing is also very helpful when it comes to seizing chances that need to be taken quickly, like buying a competitor or buying a big quantity of raw materials at a huge volume discount.

In a similar vein, a lot of businesses utilize this tool to finance inventories or accounts receivable in order to increase operating cash flow and protect operations from seasonal fluctuations. Lastly, it preserves the original founders’ ability to make decisions while enabling the business to grow without reducing stock ownership.

The Pillars of Strategic Advantage

The strategic advantage of controlled debt rests on two main pillars: financial leverage and tax protection. Leverage occurs precisely in the example cited above: you use external resources to generate a return greater than your cost.

Consequently, the company’s final profit, after paying interest, accrues entirely to the shareholders, boosting the return on equity. Additionally, interest paid on third-party capital is considered a financial expense and is therefore deductible from the company’s taxable income. This effect, known as a “tax shield,” reduces the final amount of income tax and social contribution (CSLL) to be paid, lowering the effective cost of debt.

Main ways of raising external resources for companies

Once we understand the “why,” we can explore the “how.” The financial market offers a diverse range of fundraising options, each with its own characteristics, costs, and timeframes. Choosing the right source is as important as deciding to raise funds, as the way you finance yourself directly impacts your business’s cash flow and financial health.

Traditional bank loans and their variations

Without a doubt, bank loans and financing are the best-known form of third-party capital. They are ideal for specific short- and medium-term needs.

Within this universe, there are several lines, such as Working Capital, intended to cover cyclical operating expenses; Machinery and Equipment Financing, where the acquired asset itself serves as collateral; and CDC (Direct Consumer Credit) for companies that sell on credit and wish to anticipate their revenues.

The main feature here is the direct relationship with a financial institution, which will charge interest and require personal or real guarantees.

Exploring credit with suppliers (Commercial Credit)

Many companies underestimate the power of credit provided by their own suppliers. This is often one of the cheapest and most accessible forms of debt capital.

By negotiating extended payment terms (e.g., 60, 90, or 120 days to pay an invoice), you are effectively using your supplier’s money to finance your inventory and operations without paying explicit interest. Of course, there may be discounts for cash payment that are more worthwhile, but trade credit is a vital management tool.

More complex modalities: Debentures and Private Debt

For larger companies in need of substantial funding, the capital markets offer sophisticated alternatives. Issuing debentures, which are corporate debt securities, allows companies to raise funds directly from institutional investors or even individuals, typically at more attractive costs and terms than those offered by the traditional banking system.

Similarly, private debt involves raising loans from investment funds specializing in corporate credit. These options, however, require a very high level of transparency and corporate governance.

Hybrid Fundraising: Angel Investment as Convertible Debt

It’s also worth mentioning a method that straddles the line between equity and debt: convertible debt. In this model, an angel investor or fund injects resources into the company in the form of a loan.

However, this loan contains a clause that allows it to be converted into equity in a future investment round, usually at a discount. This is a smart way to delay the company’s valuation while simultaneously providing immediate resources to fuel its growth.

How to balance equity and debt capital with strategic vision

We’ve reached the heart of the matter: the art of balancing both sides of the coin. A solid capital structure isn’t one with zero debt, but rather one that intelligently and strategically balances equity and debt capital, maximizing returns for partners while keeping risk manageable.

Feasibility analysis as a decision-making compass

Without doing a thorough feasibility study, no decision about capital raising should be taken. Whether the return on investment (whether in new equipment, a new store, or a new product) will be enough to pay off the cost of debt capital and still provide net profit should be projected as accurately as feasible in this study.

A thorough cash flow analysis is also necessary to make sure that, even in the most cautious cases, the business can pay off debt obligations on time.

Measuring Financial Health: Debt Ratios

How will you know if you’re on the right track? Strategic management relies on metrics. Financial ratios such as the Debt-to-Equity (CT/CP) ratio and the Interest Coverage ratio (which measures how much operating profit covers financial expenses) are essential beacons.

They provide an instant thermometer of a company’s financial health and the risk level of its debt. Highly leveraged companies (with a CT much higher than the CP) become vulnerable to changes in interest rates and market fluctuations.

Building a Conservative Fundraising Strategy

Strategic vision advocates, above all, prudence. One of the best practices is to seek debt with grace and amortization terms that align with the cash generation cycle of the project it is financing.

Likewise, diversifying funding sources is a smart way to mitigate risks, avoiding dependence on a single financing agent and allowing you to compare conditions and costs.

Governance as the foundation of security

Last but not least, corporate governance is the foundation that enables the safe use of third-party capital.

Transparency in financial statements, robust internal controls, and an active board of directors are elements that not only instill confidence in creditors and investors, but also ensure that the decision to take on debt is always made collectively, well-foundedly, and with a long-term view in mind.

In this way, third-party capital ceases to be a threat and becomes a powerful tool in building a resilient and profitable business.

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